New method to boost businesses (News)

A PIONEERING method to boost the marketing of small businesses is being spearheaded by a Bahraini businesswoman.

Keynotes Consultants owner Eman Bu Rashid is the first authorised coach in the Middle East for the cutting-edge Duct Tape Marketing programme.

The specialised programme was conceptualised by marketing and digital technology coach John Jantsch.

He is the author of the award-winning book Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide.

The programme offers a cost-effective and workable method for small businesses to market themselves.

"It is Harvard Business School's featured marketing site and was also listed as a Forbes favourite for small business and marketing," said Ms Bu Rashid.

She is one among the 60 authorised coaches worldwide from the US, Ireland, UK, South America, Hungary, Australia and Canada.

"I heard about John Jantsch's innovative programme and did my own research to know more about the course," she said.

Training

"I underwent training in Kansas City and was appointed coach after an intensive selection process."

Ms Bu Rashid has over 20 years of experience in the banking and training sector.

She said that the lack of system and strategy as the main problems plaguing the marketing scene in the small business sector.

"Marketing cannot be learnt ad hoc, it is a systematised step-by-step process."

Teaching businesses to employ an effective referral system also forms part of the Duct Tape Marketing programme.

"If the private sector is taught to brush up their marketing skills they can better contribute to the economy."

For more details about the course, visit www.keynotesbh.com or contact Ms Bu Rashid at eman@keynotesbh.com.

Copyright 2010 Al Hilal Publishing and Marketing Group

'New method to boost businesses', Gulf Daily News, May 10, 2010, Jennifer Gnana